Posted by admin | Posted in Advertising, Marketing, Viral Marketing | Posted on 27-09-2008
Tags: Advertising, Marketing, Viral Marketing
We all know viral marketing is hot, if you can get it to work. When a great viral ad comes along it’s spreads across the internet like wild fire. Technologies like YouTube, blogs, wikis, and forums have been great avenues for viral marketing, in some cases it is the advocates of your products which are producing these ads. That is something money cannot buy. True advocacy is the Again & Again Apple Mac Music Video by Dennis Liu. Dennis also maintains a website featuring other viral videos he ads produced (http://www.dennisaliu.com/)
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Dennis is promoting Apple, The Birds and The Bees, and Adobe all in the one video. He provides links for people to find out a lot more about the products.
The Gruen Transfer (http://www.abc.net.au/tv/gruentransfer/) (which is like crack for anybody in marketing or adversing) in one of their first season episodes displayed the Cadbury Gorilla Ad. The ad is by Fallcon London and had 500,000 hits on YouTube in it’s first week. Though the ad was commissioned by Cadbury they have enjoyed the success of advocates creating their own versions on the ad, either using the orginal ad and remixing it to other songs or recreating the ad with stuff toys.
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A few years back the boys from the Chasers (http://www.abc.net.au/tv/chaser/war/) did a viral ad with Sunrise (http://au.lifestyle.yahoo.com/sunrise/) which one of the boys tried to ask his wife for a divorce. The ad did the rounds and a lot of people thought it was real even after the boys annoucned on Triple J (www.abc.net.au/triplej) that it was a fake.
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