Why It WasWeb and Marketing

Unless you have been living under a rock you would of heard about Twittter which is a wonderful tool for marketing. Twitter describe themselves as micro blogging. The concept is that you constantly update it with 140 character message with what you are currently up to. This can be done several ways. More then just you going there occasionally and updating your status like you do on FaceBook, it allows for a lot more. It’s flexability and abilty to integrate with thrid party apps make it a bit of a marketer’s dream. A another good article, by Sarah Milstein, describes How Twitter Can Help at Work.

Twitter

Twitter is a great tool for conecting to people who are just interested in what you are up to. Yes this is very late Gen X, Gen Y and Gen Z. You can connect to family, friends, strangers, colleagues, clients, bosses etc. Though you might want to keep in mind that people might not quite be interested in the fact you are taking the garbage out. They however may be more interested in developments or something new you can share with them like a cool link to a website. Why not make this easy for your readers?

Quick Tip

You can let readers add your website to their twitter by have a link to http://twitter.com/home/?status=<<type your website address here and message>> i.e.

<a href=”http://twitter.com/home/?status=I am reading about Twitter on http://www.whyitwas.com”>Add to Twitter</a>

Micro Blogging

Micro-blogging is basically providing little short updates on your world. The main two is Twitter.com and FaceBook’s status updates. Twitter allows for users to create their updates via their website, SMS, and third party apps, which you can integrate into your website.

For Marketing

It’s API allows for website (and desktop) designers to include tools into their website that take advantage of Twitter. These tools can either receive or post updates from/to Twitter. A couple of webmasters have used the ability to receive updates to analyses trends of links people a Twetting about. They then post the links to their websites and the names of the users posting them. http://twitturls.com/ and http://www.microblogbuzz.com/ are both sites which do this. People interested in these sort of sites then visit the site which are Tweetted.

How to make the most of Twitter for marketing

1. Use something like Twitter tools for your WordPress site. Set it up to post updates to Twitter when you post something new on your blog. This is used on both ToolNames.Com and whYitwas.Com.
2. Include a twitter-posting-script into your site for non-wordpress pages like on ToolNames.Com for the tool wall.
3. Use Twitter buttons on your site for people to click so they can add your site to their Tweets. This is really simple (detailed below).

You shouldn’t just limit yourself to the above, there is FaceBook, MySpace, Fark and many more you can setup to send links and updates to.

Create a Twitter button

1. Find an icon that you want to use like to use like this one
2. Decide on a message you would like the reader’s Twitter to say like I really think this website http://ToolNames.com is cool
3. Create a link <a href=”http://twitter.com/home/?status=I really think this website http://ToolNames.com is cool“><img src=”http://www.milkaddict.com/images/buttons/twitter-button.png” /></a>