Yikes! Reuters announced in India an extremest group is getting one back at Western society by releasing cow pee soft drink. WHAM! TAKE THAT COKE! So while the Coke board is forming a new war room to take on the soon to be entrant to the market I am left wondering, in a population of over 1 Billion could something proclaiming to be deeply religious get off the ground. Just to put into perspective a 0.1% penetration is over a million people, 1% penetration is 100 million people. This is a country which is still very regious. So next time you go to the India restaurant to try some traditional Indian beverage you might be drinking Framer Joe’s Cow Pee.