About
WhyItWas.Com is dedicated to messages targeted at Gen (Wh)Ys. The site explores trends, hot sites, and other Gen Y targeted messages. The site is maintained by Dale Hurley.
Todays Generation (wh)Y is different to the Gen X and Gen Z and the tomorrow’s millennium babies . Therefore different approaches are needed to market to an audience which sees short-burst written communication as primary method of communication verses previous generations which using the phone meant calling someone and talking to them.
Profile
Dale in Thailand at the tiger temple
Dale Hurley is a marketing and process consultant with experience in all phases of the project life cycle, including business development, planning, design, development, and project management. As a consultant, Dale has experience in issue-based consulting with a focus on marketing & CRM practices and processes. Dale has worked with major professional services, banking, and telecommunications companies.
Dale as a member of Gen Y, keeps up-to-date on technologies and trends. Being a member and a marketer he has insights what is good and bad examples of marketing.