Response to Proud to be White

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Posted by admin | Posted in Viral Marketing | Posted on 20-05-2009

Over the years there has been many thing I have been proud of in man’s achievement to overcome the difficultalties we face. It brings me great shame when I see an email as disgusting as the Proud to be White email.

For reference, below I have included a picture of the email as the text is so disgusting I will not publish it. Also included is a picture of an anti-racism advertisement from the UK.

Proud to be Email Chain Email

Proud to be Email Chain Email

The Proud to be white email is the most disgusting email I have ever read. I’ll tell you why all of that is racist.

The presupposition that everyone is equal is inherently wrong when you look at the following:

First, the nation of the USA, for a long time, held the belief that Europeans were naturally superior to other nationalities and eventually; and when eugenics came along, claimed that black people specifically were a dying, inferior group of people. No credible scientific observations were made by these scientists and their racial bias always bled through. Like many other facets of society, the scientific field was looking for and often doctored evidence to show that African-Americans were naturally inferior to the Anglo-Saxon, which strengthened the legitimacy of segregation. Even when Jesse Owens won the gold medal, he was thoroughly tested because the scientists thought he had an extra muscle. Luckily we’ve evolved beyond the theory of inferiority, though we still have people thinking that they’re genetically equipped to be faster than whites.

The “Black” colleges in the USA still exist because of their historical properties and the need for them still exist to this day. In the climate of socio-economic slavery, it’s not uncommon for a black kid to lose all hope for his or her life in the community he or she’s in because of the never changing condition of the institutions there. It is the same with Indigenous Australians. Inner city schools continue falling apart and stay underfunded every day, drugs are becoming more and more prevalent, and even a lot of rappers are glorifying the life of the ghetto. Not a lot of black people can get into Yale or Harvard or even West Virginia University because of the school system they were in, plus the money isn’t there either. These “black” institutions provide black people an opportunity to succeed and become something other than a poor black person on welfare. All of the hardships and the cultural outlets that promote them lead straight to nihilism, as Dr. Cornel West frequently emphasises. In America where getting an education is expense outside the reach of most especially people who come from poor areas you need help. How is it fair that George Bush gets to go to any colleage he wanted while a much smarter person from a poorer family, suburb cannot?

The racial epithets black people use about white people are nothing more than retaliation to the word nigger. Nothing more and nothing less. White people have always shrugged that off or used it as an excuse to commit civil rights abuses, so white people have nothing to bitch about regarding that. Many black people don’t even use them, unless they encounter a white person not from the ghetto, who they perceive to be racist. My experience so far has been the people who call us the worst names by far are those whom we call friends.

The use of the terms African-American, etc. is a trend toward political correctness. It allows people to affirm their heritage, while embracing their American nationality. White people go with American mostly because they can’t spell Caucasian, which of course is the fault of the school system for this. Technically, we don’t need these terms; however, for the purposes of enforcing affirmative action, the terms are useful for seeing how quotas are being reached.

Most of everything else is absurd because the author is presupposing that every one’s equal. White supremacy still exists, although it’s forced underground. It exists in socio-economic structures. 80%, more or less, of black people live in inner cities. Most of the jobs that black people use to have were manufacturing jobs and this group of people haven’t been able to make the transition from a manufacturing economy to a service economy. Once these jobs were lost, it became a struggle to survive in a socio-economic climate that forced people to take multiple jobs to pay rent and sometimes even that wasn’t enough to keep the water or heating and cooling going. Bill Cosby often comments on the inadequate parenting, but he doesn’t realize that parents either are too busy working to pay for the home or they’re on drugs and they’re paying for their fix. The children cannot be expected to grow up to be model citizens in this climate, it’s impossible.

UK Racist Brain print advertisement

UK Racist Brain print advertisement

The social aspect of the socio-economic structure also is telling. Chris Rock puts this in a proper light, explaining that he lives in a gated community. His house costs millions of dollars. He has cars, he has a wife, kids. He has everything he needs. In this community, there are only 3 other black people – Mary J. Blige (top-level hip hop artist), Eddie Murphy (top-level comedian), and Jay-Z (top-level rap artist). Chris’s next door neighbor is a white dentist. He goes on to say that the respect that he gets is equal to that of a white dentist, which suggests that a black dentist “would have to invent the tooth” in order to be allowed in.

To answer the question about “why only whites can be racist”, they aren’t. The New Black Panther Party has dipped into the extremes of Black Nationalism on many occasions. Sean Hannity has run a 30 second clip of one of it’s intellectuals calling for a “white extermination”. This is a radical form of “black rage”, which is something Malcolm X brilliantly articulated when he was alive. The inadequacy of black leadership, which Dr. West has observed, contributes to this idea that things are equal between everyone when they clearly are not. And even when attention is drawn to something, the leaders are now not taken seriously. Jesse Jackson, for example, has been involved in sex scandals and such, so a disconnect between him and MLK now exists in the minds of white and black people. Rev. Sharpton also tends to be a small potatoes type of leader. He typically rehashes the same arguments for all cases. Protests, boycotts, and Black Nationalism now get you nowhere today.

Regarding the phrase “that’s why we have lost most of our rights in this country” and I am sure you don’t think your American, that’s just ridiculous. In America and in Australia the evening of the right has meant that “we” didn’t lose the right to free speech, to vote, to think, to express oneself, to prosper, to pursue perfection, none of them because of the Civil Rights activists. White people have NEVER lost their rights and they never will, by the result of other nationalities. The only group that would subvert the rights of white people in a nation that’s usually run by a white majority in the government would be a power-seeking group of people inside the government.

It sickens me that people could forward such an ugly email and thing that they are not a racist. This is 100% racism.

http://twitter.com for Marketing

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Posted by admin | Posted in Advertising, Marketing, Viral Marketing | Posted on 04-11-2008

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Unless you have been living under a rock you would of heard about Twittter which is a wonderful tool for marketing. Twitter describe themselves as micro blogging. The concept is that you constantly update it with 140 character message with what you are currently up to. This can be done several ways. More then just you going there occasionally and updating your status like you do on FaceBook, it allows for a lot more. It’s flexability and abilty to integrate with thrid party apps make it a bit of a marketer’s dream. A another good article, by Sarah Milstein, describes How Twitter Can Help at Work.

Twitter

Twitter is a great tool for conecting to people who are just interested in what you are up to. Yes this is very late Gen X, Gen Y and Gen Z. You can connect to family, friends, strangers, colleagues, clients, bosses etc. Though you might want to keep in mind that people might not quite be interested in the fact you are taking the garbage out. They however may be more interested in developments or something new you can share with them like a cool link to a website. Why not make this easy for your readers?

Quick Tip

You can let readers add your website to their twitter by have a link to http://twitter.com/home/?status=<<type your website address here and message>> i.e.

<a href=”http://twitter.com/home/?status=I am reading about Twitter on http://www.whyitwas.com”>Add to Twitter</a>

Micro Blogging

Micro-blogging is basically providing little short updates on your world. The main two is Twitter.com and FaceBook’s status updates. Twitter allows for users to create their updates via their website, SMS, and third party apps, which you can integrate into your website.

For Marketing

It’s API allows for website (and desktop) designers to include tools into their website that take advantage of Twitter. These tools can either receive or post updates from/to Twitter. A couple of webmasters have used the ability to receive updates to analyses trends of links people a Twetting about. They then post the links to their websites and the names of the users posting them. http://twitturls.com/ and http://www.microblogbuzz.com/ are both sites which do this. People interested in these sort of sites then visit the site which are Tweetted.

How to make the most of Twitter for marketing

  1. Use something like Twitter tools for your WordPress site. Set it up to post updates to Twitter when you post something new on your blog. This is used on both ToolNames.Com and whYitwas.Com.
  2. Include a twitter-posting-script into your site for non-wordpress pages like on ToolNames.Com for the tool wall.
  3. Use Twitter buttons on your site for people to click so they can add your site to their Tweets. This is really simple (detailed below).

You shouldn’t just limit yourself to the above, there is FaceBook, MySpace, Fark and many more you can setup to send links and updates to.

Create a Twitter button

  1. Find an icon that you want to use like to use like this one
  2. Decide on a message you would like the reader’s Twitter to say like I really think this website http://ToolNames.com is cool
  3. Create a link <a href=”http://twitter.com/home/?status=I really think this website http://ToolNames.com is cool“><img src=”http://www.milkaddict.com/images/buttons/twitter-button.png” /></a>

Wii Fit – Aussie Ad not so hot

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Posted by admin | Posted in Advertising, Marketing, Viral Marketing | Posted on 29-09-2008

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Wii fit is a very hot product at the moment. As of June 2008 it has sold world-wide 5.27 million copies. The Wii Fit is a lot of fun, especially playing in groups, with the exception of having to exit right out to swap players. People move around their lounge-rooms looking like fools and everyone has a great laugh. The Olivia Newton John Wii Ad is a far cry from the actual experience of Wii Fit. What you see in the ad is two aging women mildly being entertained by the Wii Fit.

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The ad follows on from Olivia’s frist Nintendo Ad for the DS Brain Training, which is little to be inspired by. The basic outline is Olivia playing the game and ignoring her assistant.

So what could Nintendo of done different? Some people have come with some innovative ideas.

Tinsley Advertising decided to make a viral ad. The ad is using a long proven formula that sex sells. Of course the claim is that the boyfriend made the video without his girlfriend’s knowledge. Who cares!? The couple are getting their lot of fame and enjoying and getting blogger and vloggers attention.

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Matt Downham & Matt Spill took a different spin with his viral ad. Going for comedy.

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But it seems not everyone is a fan of the Wii Fit. Sarcastic Gamer, who has made plenty of parodies has ripped off the original USA Wii Fit ad. Using wit and a fair bit of rational SG has managed to produce quite a funny video.

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Will it blend?, is a totally interesting concept. BlendTec, a real blender manufacture takes popular products and blends them to show the strenght of their blender. The infomercials are sort of like the knifes that can cut through a frozen tin of soup. By blending popular products like the Wii Remotes people come and watch the infomercials.

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The guys from G4 have made a great viral ad for Wii, which is still playing on the sex sells concept.

Finally one from SG again on how to kill your brand.

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Viral Marketing – Apple + Gorilla Ad (Cadbury) + Chasers

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Posted by admin | Posted in Advertising, Marketing, Viral Marketing | Posted on 27-09-2008

Tags: , ,

We all know viral marketing is hot, if you can get it to work. When a great viral ad comes along it’s spreads across the internet like wild fire. Technologies like YouTube, blogs, wikis, and forums have been great avenues for viral marketing, in some cases it is the advocates of your products which are producing these ads. That is something money cannot buy. True advocacy is the Again & Again Apple Mac Music Video by Dennis Liu. Dennis also maintains a website featuring other viral videos he ads produced (http://www.dennisaliu.com/)

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Dennis is promoting Apple, The Birds and The Bees, and Adobe all in the one video. He provides links for people to find out a lot more about the products.

The Gruen Transfer (http://www.abc.net.au/tv/gruentransfer/) (which is like crack for anybody in marketing or adversing) in one of their first season episodes displayed the Cadbury Gorilla Ad. The ad is by Fallcon London and had 500,000 hits on YouTube in it’s first week. Though the ad was commissioned by Cadbury they have enjoyed the success of advocates creating their own versions on the ad, either using the orginal ad and remixing it to other songs or recreating the ad with stuff toys.

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A few years back the boys from the Chasers (http://www.abc.net.au/tv/chaser/war/) did a viral ad with Sunrise (http://au.lifestyle.yahoo.com/sunrise/) which one of the boys tried to ask his wife for a divorce. The ad did the rounds and a lot of people thought it was real even after the boys annoucned on Triple J (www.abc.net.au/triplej) that it was a fake.

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