Why It Was » bad brand messages http://whyitwas.com Web and Marketing Sun, 27 Dec 2009 12:34:20 +0000 http://wordpress.org/?v=2.9 en hourly 1 A great way to harm your brand http://whyitwas.com/2008/09/28/a-great-way-to-harm-your-brand/ http://whyitwas.com/2008/09/28/a-great-way-to-harm-your-brand/#comments Sun, 28 Sep 2008 01:33:02 +0000 admin http://biz40.inmotionhosting.com/~dalehu5/?p=13 Mother by Coca-Cola (http://www.youtube.com/watch?v=HvgIopzPflI) have managed to produce an ad which makes anyone in marketing go “what were they thinking?”. The ad starts off with saying they got it completely wrong and fired everyone and to buy a new one. What happen to the great old “new and improved taste”. It seems that the “new and improved taste” of new taste ads is in this case is not an improvement.

Watching the ad anyone would get the impression that the message is “we got it wrong the first time (an insult to anyone who liked the original), but we would like all the people suckered in to trying it the first time to give it another go”. This is an example of one of the worst brand management ads.

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