Posted by admin | Posted in Advertising, Analytics, Marketing | Posted on 30-09-2008
Tags: Analytics, Cricket, ebay, facebook, Google, Google Insights, hotmail, Marketing, myspace, news, Search, weather, yahoo, youtube
Google Insights (http://www.google.com/insights) is a great little tool from Google in the Beta stage at the moment. You are able to look at the latest Google search trends going on around the world. You can narrow your search down to dates, regions, and category. For instance, your company wants to do a new campaign for the aging population, alzheimers is the most searched for item related to aging and health care and memory walk is the fastest growing searched topic. Or if you want to connect to over a billion people, blog about India’s cricket.
In Australia in the past 7 days the top 10 searches are:
1. games
2. youtube
3. facebook
4. google
5. myspace
6. ebay
7. weather
8. hotmail
9. yahoo
10. news
If we dive deeper into the games topic we see that Monday’s there is very little searches for game related topics and on Thursday there is a growing interest, to Saturday where it peaks. We also know people are mostly using generic terms like game, games, cheats etc. So you have a game, advertise your game on Thursdays to Saturday and use game and games in your meta data etc.
What is really interesting is that there is an indirect corralation between game related searches and fitness. Fitness is most popular on Mondays, maybe to much eating out over the weekend and little exercise lead to guilt.
What is also interesting is the top searches which are still in the top 10 which were in the top 10 in 2004.
