Posted by admin | Posted in Advertising, Marketing, Viral Marketing | Posted on 29-09-2008
Tags: Advertising, Marketing, olivia newton john, viral, Viral Marketing, wii, wii fit
Wii fit is a very hot product at the moment. As of June 2008 it has sold world-wide 5.27 million copies. The Wii Fit is a lot of fun, especially playing in groups, with the exception of having to exit right out to swap players. People move around their lounge-rooms looking like fools and everyone has a great laugh. The Olivia Newton John Wii Ad is a far cry from the actual experience of Wii Fit. What you see in the ad is two aging women mildly being entertained by the Wii Fit.
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The ad follows on from Olivia’s frist Nintendo Ad for the DS Brain Training, which is little to be inspired by. The basic outline is Olivia playing the game and ignoring her assistant.
So what could Nintendo of done different? Some people have come with some innovative ideas.
Tinsley Advertising decided to make a viral ad. The ad is using a long proven formula that sex sells. Of course the claim is that the boyfriend made the video without his girlfriend’s knowledge. Who cares!? The couple are getting their lot of fame and enjoying and getting blogger and vloggers attention.
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Matt Downham & Matt Spill took a different spin with his viral ad. Going for comedy.
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But it seems not everyone is a fan of the Wii Fit. Sarcastic Gamer, who has made plenty of parodies has ripped off the original USA Wii Fit ad. Using wit and a fair bit of rational SG has managed to produce quite a funny video.
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Will it blend?, is a totally interesting concept. BlendTec, a real blender manufacture takes popular products and blends them to show the strenght of their blender. The infomercials are sort of like the knifes that can cut through a frozen tin of soup. By blending popular products like the Wii Remotes people come and watch the infomercials.
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The guys from G4 have made a great viral ad for Wii, which is still playing on the sex sells concept.
Finally one from SG again on how to kill your brand.
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